Content and News Distribution Solutions
“A lie gets halfway around the world before
the truth has a chance to get its pants on.”
- Sir Winston Churchill
Providers of news and other content generally handle two kinds of information: third-party content that they consolidate or rebrand, and content they generate and own themselves. In both cases, their value proposition and competitive differentiation usually lies in matching information to the stated preferences and priorities of their customers, as well as preparing and presenting that information in whatever manner or style each user has specified. In a market where most customers are also customers of your competitors, leadership is defined by three factors: which information source provides customer confidence that it will be received the fastest; how tightly content is matched to their specific interests; and how much the content can be customized to meet their information consumption preferences.
Solution Summary
Solace’s content routers can help providers of content and news achieve new levels of speed and customization by performing functions historically handled by software in purpose-built hardware. Each Solace content router can store millions of subscriber preferences to support the very fine-grained matching of information to individuals and applications. Since the matching is performed entirely within hardware, it adds minimal latency to the process.
Solace’s content routers transform messages as they are delivered, so one source of content can reach many customers in the format they prefer to receive it. This may be to match rendering technology such as the difference between a browser and a smartphone, or it may mean normalizing content for algorithmic use within applications. Another common requirement is for portions of the source document to be removed when delivered based on subscription service level, or security privileges.
Value to Customers
Solace’s content distribution solutions offer content and news providers many benefits:
- Improved customer satisfaction — By delivering exactly and only the content that customers want as quickly as possible, in precisely the manner they want to receive it, content providers can greatly enhance the user experience and thus customer retention.
- Lower costs — A single Solace content router can handle traffic that today would require 10 to 50 general purpose servers. This means less hardware to buy and maintain, less software to license, less datacenter power and cooling, and less manpower to operate, maintain and patch racks of servers.
- Increased flexibility — Solace’s content networking platform allows different kinds of content distribution services to be deployed on a common infrastructure, and scaling the system is as simple as adding another router.