IPTV Infrastructure
"Television is more interesting than people. If it were not,
we would have people standing in the corners of our rooms. "
- Alan Corenk
IPTV is in the early stages of fundamentally changing the way programming and advertising is delivered to consumers. While much of the initial focus of IPTV deployments is aimed at quality delivery of streaming video, consumers will be won or lost based on which IPTV service best fits their lives. IPTV service delivery requires both quality video and event-based, personalized data management unique to each viewer. For IPTV to meet its full potential, service deployments need a data management and middleware layer that can scale to support millions of consumers concurrently interacting with thousands of information sources in real time.
Solution Summary
Solace Systems content networking solutions embed content intelligence within the IPTV provider’s network to bring a unique, personalized experience to consumers. Solace event-based middleware efficiently delivers personalized consumer data events and administrative data from the provider, content sources, advertisers, the internet and more, directly to each consumer’s set top box, PC or smartphone. Solace’s IPTV middleware decouples producers and consumers of content and coordinates delivery between them with carrier-class availability and scale.
Solace’s hardware content networking solution uniquely gives service providers the scale, low latency and turnkey manageability required to match millions of consumers with events and data supporting hundreds of channels and advertising in real time.
Value to Customers
Solace’s content networking solutions provide many unique benefits for IPTV providers:
- Simplified administration — Solace embeds user personalization directly within the network, eliminating the need to centralize profiles or user caches at various points around the networks. Tasks such as digital rights management updates, personalized on-screen alerts, interactive audience polling and user camera angle control selections can all be directly handled by the network as users make the requests. Solace equipment is operationally similar to traditional routers, making it easy for existing network administrators to operate.
- New revenue opportunities — Improving IPTV personalization represents an opportunity for many incremental charges based on user choices. Solace’s platform has fully integrated capabilities to capture billing events to monetize micro-services within the larger IPTV service.
- Improved competitiveness — Integrating Solace content capabilities within the IPTV offering helps service providers embrace what is unique about IPTV rather than delivering a comparable product to today’s cable offerings. Such advanced personalization features are a requirement to clearly differentiate and motivate consumers to switch from their incumbent provider.